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IMTT Information:  
Sales and Marketing
 
sales  

Erlangen AG and  WEHDZ will open up sales channels at home and abroad with the IDS unit (international Development and Sales unit) 

Shaping international sales strategies is the main aim of the IDS unit. The unit is a competent full service offered by the Erlangen AG and WEHDZ to implement sales strategies at home and/or abroad.

The IDS unit comprises reliable operators in various high-tech branches, who use their knowhow and their networks to develop new business opportunities for companies which maybe interested.

Speed-to-the-market has top priority here. The range of services is available to Chinese companies who wish to enter e.g. German or European markets and e.g. to German or European entrepreneurs who wish to open up the Chinese market with marketable product developments.

The range of services offered by the IDS unit comprises components of inbound and outbound business. 

Outbound business services:

  • A rough assessment  of products and their development  status and also an analysis of marketing potential (national potential and production potential).
  • Drawing up possibilities and marketing proposals with network partners.
  • Initiating business with possible sales partners.
  • Supervising the development of business.
  • Inbound business services:

  • Bridgehead functions (first office, developing contacts).
  • Market analysis and marketing research (competence partner in the respective branches)
  • Registration and certification of pharmaceutical, diagnostic, medical-technology and medical products
  • Sales and marketing consulting services (competence partner on the individual markets)
  • High-speed sales organization (hired field service, training, logistics and sales partners)
  • Establishing production, e.g. assembly on the spot, service logistics and CRM centre
  • Patent rights and trademark protection (Intellectual property rights)
  • Recruiting
  • Interim managment and human resources development
  • Intercultural trainings
  • Here you can see the embedding of the IDS in various corporate development stages



     
     
     
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    Information on the Erlangen AG: 

    "Position Erlangen sustainably"

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